made in london :: archie proudfoot

Katie | January 25, 2017

We are absolutely over the moon to welcome a new contributor and launch a new column today: William Scothern is a brilliant London-based filmmaker and his monthly column, Made in London, is a series of short films for Design Geek about the artisans and craftspeople making their living in the capital. We’ll be releasing one every month, so stay tuned on the last Wednesday of each month. The first film is about Archie Proudfoot, an artist and sign painter whose work uses the techniques and the aesthetics of traditional signage to explore our relationship with language.


Having graduated from studying a degree in English Literature during a recession, Archie went in search of work that would satisfy his yearning for an ‘interesting job’. “It was quite soon after the financial crash of 2008, and the employment sector was not great,” he says. “If you wanted an interesting job, you were going to have to put in quite a lot of time unpaid. And I thought, well I’ll just invest that time in myself.”

He specialises in the reverse-glass gilding process, often choosing to isolate a single word or phrase in the grandeur of gold, examining our emotional response to it, as well as the geometry and physical interplay of the letterforms themselves.


In sign painting he found a skill that could be honed over a lifetime. “It’s two years of practice before you can feel comfortable and happy in your ability,” he says. “I think it was the idea that it’s such a refined skill that you can spend a very long period of time working on and mastering. Sign painting just has this calm beauty to it, when you see someone who is very practiced at it do it well.” He now splits his time between creating bespoke signage for businesses across London and creating his own personal pieces.


This is the first in a monthly series of films about craftspeople in London. Stay tuned for the next film on Wednesday 23 February 2017.

Further Reading for the Especially Geeky ::

Founding Editor – Katie Treggiden

Having established confessions of a design geek in 2010, Katie Treggiden has gone on to a career in design journalism, writing for titles such as The Guardian, The Telegraph, Elle Decoration, Stylist, Design Milk and Ideal Home. In 2014, she launched Fiera, an independent magazine dedicated to discovering new talent at the world’s design fairs. Her second book, Makers of East London, was published in 2015.

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