Skip to content
confessions of a design geek confessions of a design geek

Award-winning UK design blog established in 2010 to discover, champion and inspire new designers.

  • Home
  • product
  • furniture
  • features
  • About
  • Contact
confessions of a design geek
confessions of a design geek

Award-winning UK design blog established in 2010 to discover, champion and inspire new designers.

Olivia Hildebrand makes bus travel easier for blind people

Katie, July 25, 2016June 16, 2020
This article was published 10 years

Almost two million people in the UK, and one in five people over the age of 75, are living with significant sight loss – more have low or partial sight. Often unable to drive, many of these people are utterly reliant on public transport. A survey in 2014 found that just 41{ff546b69e23b1524d799f96c6ba7a638e1f677053b0a2a1568b05315fd5f8fc7} of visually impaired people found bus drivers to be “quite reliable” and half say they regularly miss buses, with ‘stacking’ buses, buses failing to stop, and inconsistency between services all cited as issues. Only 12{ff546b69e23b1524d799f96c6ba7a638e1f677053b0a2a1568b05315fd5f8fc7} are using bus apps on their smartphones, so Olivia Hildebrand set about designing a more physical in-situ solution as part of her graduate project.

Design_Geek_Tact_03

Her solution is Tact – a modular guidance system primarily designed for people with visually impairments, but also for people living with other disabilities, to help both groups gain confidence in using London buses.

Passengers can press the button for the bus they’d like to catch – using braille if necessary – to alert the nearest driver, enabling him or her to stop safely and ask existing passengers to ensure a priority seat is free. When the bus approaches the stop, an audio announcement will alert the waiting passenger of its arrival.

“This inclusive service design is looking to disrupt the existing bus system, while improving the current bus structure,” says Olivia. “Driven by simplicity and independence, Tact aims to create the freedom of navigating the problematic London infrastructure for users with disabilities. Because of its straightforwardness, Tact could easily be added to the existing bus infrastructure immediately, with the end goal of improving everybody’s experience.”

Her research found that it wasn’t just the bus service itself causing problems. “Someone pushed me with her baby buggy because I wasn’t quick enough to get in the bus and I fell. She used my back as a ramp for the buggy,” says Amit – one of the people she interviewed. “Every journey is difficult and the lack of education and information people have make the journeys even harder,” adds Rose – another interviewee. Olivia hopes that making the bus service more user-friendly for everyone would help people with disabilities to avoid some of these unpleasant confrontations.

Design_Geek_Tact_02

This article was published 10 years
Confessions of a Design Geek news Product blindbraillebusdesign for gooddisabilityinfrastructureproduct designtransport designvisual impairment

Post navigation

Previous post
Next post

Related Posts

Confessions of a Design Geek Koln Dom

out and about :: blogtour cologne

January 14, 2013June 16, 2020

This article was published 14 years Two out and about posts today, because there is just so much going on! I am absolutely delighted to report that the lovely Tim and Veronika of Modenus fame have invited me on BlogTour – again! I am so honoured to be asked for…

Read More
Confessions of a Design Geek

New CitizenM hotel offers co-working spaces

August 3, 2016June 16, 2020

This article was published 10 years The business model of CitizenM is different from that of other affordable hotels. As CMO Robin Chadha put it when I met him at the London Bankside CitizenM ahead of Tower Hill’s opening, “The rooms are small but posh and everything is in the…

Read More
Confessions of a Design Geek Maggie's Newcastle Ted Cullinan

maggie's :: newcastle

June 19, 2013June 16, 2020

This article was published 13 years In this series, I feature a different Maggie’s centre every month, in order to promote the amazing work they do using design and architecture to make people’s lives better. They offer emotional, practical and social support to people with cancer and their families and…

Read More

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

©2026 confessions of a design geek | WordPress Theme by SuperbThemes